• Media relations
  • Strategic counsel
  • Editorial outreach
  • Social media strategy
  • Content creation
  • Copywriting
  • Influencer engagement
  • Media training
  • Event production
  • Crisis communications

Julie Thorson | Public Relations Director

In 2019, Julie Thorson joined Tassi Communications, Inc., a Chicago based boutique agency delivering a full range of customized communications services, where she brings more than a decade of public relations experience to her role as Public Relations Director. She has spearheaded countless PR campaigns, handling strategic planning, creative pitching, event management and more, always striving to exceed client expectations.

She began her career at Weber Shandwick, where she specialized in consumer brand publicity working with many national accounts including KFC, Oscar Mayer, Kraft and Degree among others. Most recently, she was an Executive Director and Partner at Isabelli Media Relations, a boutique agency in Chicago, where she implemented successful local and national media relations campaigns for chefs, restaurants, retail and lifestyle brands, including Bon Appétit presents Chicago Gourmet, Illinois Restaurant Association, InterContinental Hotel Chicago, ACME Hotel, Trump International Hotel & Tower Chicago among others.

Julie’s experience working with a diverse group of clients has made her an expert at identifying and sharing compelling stories on behalf of her clients on a local and national level. From spearheading the media relations efforts for Chicago Gourmet, one of the country’s largest food and wine festivals, to heading up the PR campaigns for openings of some of Chicago’s most renowned restaurants and hotels, to implementing social media strategies for clients ranging from national brands that are household names to independent James Beard award winning restaurants, she enjoys the variety and excitement that comes with every campaign.

Specializing in strategic media relations campaigns for clients from coast to coast, Julie has secured coverage in top media outlets such as the Good Morning America, Today Show, USA Today, People, Us Weekly, New York Times, Chicago Tribune, Chicago Sun Times and countless others.

An Illinois native, Julie holds a bachelor’s degree in public relations from Illinois State University and has called Chicago home for nearly 15 years.

Want to learn more?